Essay Malinowskis Participant-Observation in Modern...

Where does Malinowski’s conceptualization of participant-observation sit in the landscape of modern anthropological fieldwork? A primary objective of the modern ethnographer is to glean insights into the ways people relate to and interact with one another and the world around them. Through participant-observation, Malinowski (1922) offered a valuable tool with which to uncover these insights and understandings, the ethnographer. The ethnographer as research tool has become the basis of much modern anthropological research. As a method, it was a radical departure from the typical approach to fieldwork used in Malinowski’s time which involved techniques that kept the ethnographer distanced and distinct from those they studied (McGee†¦show more content†¦It was only through a ‘process of reengagement’ that she was able to again locate herself within the group and successfully analyze her data, a process at odds with Malinowski’s second imperative (Krieger, 1996, p 183). Thus, Malinowski’s ‘ethnographer as tool’ is still a guiding principle of anthropol ogical fieldwork. However, the location and position of this tool with relation to the community under study has evolved from Malinowski’s limited perception of its scope. To simply be positioned ‘right among the natives’ (Malinowski, 1922, p. 6) does not automatically provide the ethnographer with an insider’s view. It is this realization that has shaped and is still shaping the way fieldwork in modern anthropology is approached. The focus of anthropology can also been seen to have evolved in terms of the premises upon which Malinowski based his anticipated outcomes of research when compared to those of modern ethnographers. The primary purpose of anthropological research identified by Malinowski was that of understanding tribal life objectively and scientifically, in terms of systems of ‘social machinery’ and presenting this for consumption to a Western audience (Malinowski, 1922, p. 109; McGee amp; Warms, 2008). This raises two issues apparent in modern anthropology. First, the relevance, usefulness and problematic nature of a purely objective paradigm within anthropology; and second, the motivations underlying anthropological research andShow MoreRelatedSocial Anthropology : Bronislaw Malinowski1554 Words   |  7 PagesBronislaw Malinowski is arguably the most influential anthropologist of the 20th century, certainly for British social anthropology. Malinowski saw himself as effecting a re volution in anthropology by rejecting the evolutionary paradigm of his predecessors and introducing functionalism, whereby institutions satisfied human biological need, as the way to understand other cultures. I argue that his lasting legacy, however, is methodological rather than theoretical. Although not the first to conductRead MoreFunctionalism And Radcliffe Brown s Functionalism1275 Words   |  6 PagesPart A. In its infancy, the field of anthropology was dominated by only a few schools of thought. In its very earliest years, evolutionism and diffusionism were the foremost theories in anthropology. However, two other theories promptly took the place of evolutionism and diffusionism and ruled the landscape of anthropology for a large swath of the twentieth century. These two theories are known as functionalism, which was developed by Bronislaw Malinowski, and structural functionalism -- developedRead MoreFieldwork in Various Anthropological Schools of Thought Essay1167 Words   |  5 PagesCultural anthropology is a social science that studies the origins and development of human societies (History World International, 2001). Many theories to explain cultural variations among humans have emerged. As a result, numerous anthropological schools of thought have been established based on these theories since the nineteenth century. These schools of thought encompass the dominant beliefs about c ulture during a time period and are constantly changing as new knowledge is acquired. As schoolsRead MoreAnalysis Of The Poem The Before They Pass Away 1783 Words   |  8 PagesAlexis Giovinazzo Cultural Anthropology March 9th, 2014 Midterm Essay 1: The â€Å"Before They Pass Away† project is led by photographer Jimmy Nelson who travelled the world and documented various indigenous cultures between 2010 and 2013. His project is relatively controversial and is intended to spark conversation about these cultures, as well as remain as a resource over time. Photography can be written off as lacking intimacy and understanding of a society, yet Nelson attempts to go furtherRead Moresociology4813 Words   |  20 Pageslower category of peasants who had small pieces of land and who worked for other cultivators. agragrian class structure thus now can be classified into 4-5 levels :- 1. big landlords, who owned large holdings of land who made the farm worked like a modern industry. 2. Big farmers have land holding from 15-50 acres they either work for their own farms or hier wage labor. 3. middle farmer comparitively have smaller holdings and they do self cultivation may be on a commercial scale with the help of their

Maria Montessori Essay - 780 Words

Maria Montessori was considered ahead of her time. She was born in Chiaravalle, in the province of Ancona, Italy in 1870 to an educated but not wealthy family. Despite her fathers wishes and societys conservative ways at the time, she studied science. She was the first female physician in Italy when she graduated medical school in 1896. She worked mostly with the poor because she saw vast potential in them. She was an unselfish person and she traveled Italy speaking of womens rights and child labor law reforms. Not too long after graduating she was chosen to represent Italy in two different womens conferences. They were at Berlin in 1896 and also in London in 1900. Maria was appointed a professor of anthropology at the University of†¦show more content†¦There is no set level that all children must follow; they learn when they explore by themselves. This method leaves children with freedom where they can learn self-discipline in a place designed specifically for their develop mental needs. Teachers would have a part in the education of children though even though 80% of it was up to the children. Teachers are to make sure that children are presented with the right extent of material at the right time. In other words, if a child is too advanced for one activity, a teacher would present a new one to fit them, and vice versa. Maria believed if her methods were applied to public schools the results would be even better than the traditional method results. Since the government didnt let her, she started to work with poor daycare children. She doubted that her methods would work under these conditions but she had shocking results. She discovered if the children were in an orderly place to work, they will respect that and care for it. They are able to learn longer and better than in an everyday setting. In Montessori preschool, five areas make up the prepared learning environment. These areas include practical life, the sensorial area, mathematics, and cultural activities. In the elementary program, areas include integration, presentation of knowledge, presentation of the formal scientific languages, the use of visual aids, mathematic curriculum, Montessori trained teachers, emphasis on open-ended research andShow MoreRelatedMaria Montessori1086 Words   |  5 PagesThe Montessori Philosophy Maria Montessori (1870-1952) was truly a radical in terms of her philosophy regarding children and the fact that she was putting it forward at a time when children were most often thought of as extensions of their parent, their parents beliefs and culture, and a creature to be shaped in ways that would create an appropriate and successful adult based on those beliefs. The collective consciousness regarding childrearing was that it was important to replicateRead MoreMaria Montessori1462 Words   |  6 PagesMaria Montessori Julianne Perry ECE101: Introduction to Early Childhood Education Monica Kelly June 13, 2011 Thesis: Maria Montessori s way of learning is very unique; her theory was for children learn in a natural and parent-supported environment. Outline I. Education of Montessori 1. First woman to receive a Medical Degree in Italy A. Studied psychiatry, education and anthropology. B. Worked, wrote and spoke for children with special needs 2. Many schoolsRead MoreMaria Montessori And The Montessori Method1656 Words   |  7 Pages Maria Montessori was born on August 1870, in a small town in Italy. She was the first woman to obtain her medical degree, which was in 1896. She was intended to challenge the trust of Educations worldwide. In 1906, Maria Montessori worked with handicap children and decided to open her first school, called Casa dei Bambini, which meant Children’s House. She is the founder of education called Montessori Method. The Montessori method teaches children to learn through the work that they do. She isRead MoreDr Maria Montessori1464 Words   |  6 PagesModule 1 1. Discuss life and work of Dr. Maria Montessori and why is she referred to as a  lady much ahead of her time? * Dr. Maria Montessori was born in Italy in 1870. Most of her life was spent in Rome. Her  father Ale jandro was an accountant in government services. Her mother, Renilde , had good education for a woman of her time and was more open to the many transformations that affected daily life at the end of the 19th Century. Maria Montessori, an only child, she was a vivacious, strong-willedRead MoreDiscoveries of Maria Montessori1790 Words   |  8 Pages2. What are the discoveries of Dr. Maria Montessori ? Dr. Maria Montessori was a keen observer of children. She used her observational and experimental proclivities from her medical background to develop, what we might today call, a Constructivist understanding of the process of learning. She studied them scientifically. If she saw some unusual behavior in a child, she would say,†I won’t believe it now, I shall if it happens again†. She studied the conditions in which the children would performRead MoreNormalization: Maria Montessori2025 Words   |  9 PagesIn Montessori education, the term â€Å"normalization† has a specialized meaning. â€Å"Normal† does not refer to what is considered to be â€Å"typical† or â€Å"average† or even â€Å"usual†. â€Å"Normalization† does not refer to a process of being forced to conform. Instead, Maria Montessori used the terms â€Å"normal† and â€Å"normalization† to describe a unique process she observed in child developme nt. Normalization refers to the focus, concentration and independence of the child, by his own choice. It means the child has acquiredRead MoreMaria Montessori and Environment2607 Words   |  11 Pagesself-construction, which had been interrupted, is now taken up again, as nature has intended all along.† E.M Standing, Maria Montessori: her life and work, pg 174 Learning, by itself, cannot happen without concentration. Whether we are learning to tie our shoes, write our name, wash a car or solve complex algebraic equations, there is intense concentration specific to the task at hand. Dr. Maria Montessori understood the power of concentration, and her methodology is designed to nurture this power. ConcentrationRead MoreEssay on Who is Maria Montessori3824 Words   |  16 Pagesï » ¿Practical Life Rationale Paper 1. Who is Maria Montessori? Please give a brief description of her life. Maria Montessori was the founder of the Montessori approach to education, she was born in Italy in 1870. As a teenager she was an engineer, but later she studied her favor major of medicine. Graduated as Italys first female medical practitioner she embarked on a career in mental health. Following on from this she was asked to head up a childcare project for a social housing initiative andRead MoreMaria Montessori Education Essay1052 Words   |  5 PagesMaria Montessori was born on August 31,1870†¯in†¯Chiaravalle, Marche, Italy to a financial manager father and an educated mother who highly valued education. Due to this, Montessori was a properly educated woman with a talent and passion for†¯higher education†¯which was extremely unusual for an Italian woman during her time. In†¯the†¯19th†¯century there was much controversy on whether children belonged in the work field or in the classroom. Based on their families†¯social class†¯a child wo uld either go workRead MoreMaria Montessori : An Educational Philosopher967 Words   |  4 PagesMaria Montessori was an educational philosopher acclaimed for her child-centered education method that primarily focused on children’s natural ability to learn information through the stages of development. Because her method was centered around children, Montessori believed that the classroom environment and materials must be designed to foster children’s natural desire to discover information within their environment (Society, 2016; Pendleton, 2015). According to Northwest (2015), the guiding

Mental health literacy in secondary school - Myassignmenthelp.Com

Question: Discuss about the Mental health literacy in secondary school. Answer: Introduction The current assignment focuses on the importance of mental health and wellness programs in the context of a workplace. Employee well-being is crucial to the sustainability and success of the organization. In this respect, the aspect of mental health is often neglected in comparison to physical health for maintaining the overall well-being of the organizational workforce. However, reports and evidence have shown that 500,000 will not report to their place of work due to mental health issues. A direct correlation has been found to exist between stress and health deterioration of the employees working within an organization. The assignment here discusses the various mental health and wellness programs and their respective components. The development and planning of a mental health wellness program have been discussed with reference to a number of organizations and their effectiveness measured. Components of a mental health and wellness program Some of the common mental health problems such as anxiety and depression account for almost 30% of short term and long term disability claims (Goetzel et al., 2014). Reports have claimed that an organization losses over 6 billion dollars annually in lost productivity, absenteeism and employee turnover. Over 66% of the employees have reported high amount of stress at their place of work. This often results in greater number of staffs changing or leaving their earlier jobs. The abundance of mental illnesses such as stress, depression and anxiety results in 35 million lost days of productive work. Therefore, the incorporation of mental health and wellness program is mandatory for providing the employees with a sound environment. In this respect, the mental health and wellness programs could be divided into a number of essential components such as focussing on the risks group. Some of the initiatives undertook in this regard could be discussed with regards to actual corporate scenario. In this respect Fitbit, which is an American origin health and fitness promoting company through its range of electronic gadgets had been taken into consideration. The company offers wearable health tracking technology which measures activities such as steps walked, heartbeat, blood pressure of the employees and keeps a tab on their overall health ("About Fitbit", 2017). The goal is to set out a competition within the office, where every employee wants to be the fittest. This is further encouraged by organising small fun challenges and activities, where the most active and fit employees are given gifts and prizes at the end of the month. As commented by Baer (2015), a moving and fit body is far away from depression. Some of the important mood-enhancing hormones such as dopamine and serotonin have been found to be well balanced within an active body. Additionally, organizing small counselling sessions with the help of professional therapist within the premises of the organization can be a huge step forward. As commented by Kutcher, Bagnell Wei (2016), making such programs customary can reduce the feeling of shame within the employees who feel disengaged and are hesitant to ask for help. In this respect, some of the organizations such as Zappos which is a Las Vegas-based online retailer shop offer gym memberships, nap rooms and fitness classes to the employees. The nap rooms and the gyms have been installed on purpose to provide the employees with rest and activity breaks within the stressful and demanding work scenario. The fun activities during the break that is basketball, golf and trampolining can reduce the amount of stress within the employees. As commented by Boksa, Joober Kirmayer (2015), nutrition and annual health assessment programs are some of the other intangible components of wellness initiatives. Programs and activities offered in the organization One of the most important activities which could be made a crucial component of the mental health and wellness program is the Employee Assistance Programs. The program is implemented to resolve the personal grievances faced the employees. As commented by Wang et al., (2016), the implementation of regular counselling and physical wellness exams can help in the identification of the problem situation faced by the employees. The stress and anxiety may be often related to factors such as marital tension, emotional vulnerability and family burdens. Therefore, the assistance programs provide the forum for sufficient psychological support to the employees. In this respect, the Toronto based Delta hotels and resorts had gone a step ahead in highlighting and promoting the cause of mental wellness within its employees. The company also organises mental health week to dispense with some of the social misconceptions and stigma attached to mental health issues. The statistics are of much serious concern in Canada 1 in 5 Ontario workers experience mental health problem every year (Michalak et al., 2015). To curb the effects of the same on the lives of the employees and the productivity of the organization a joint initiative had been signed between Ontario health and safety system partners known as Think mental health to provide the business owners with the required amount of resources to understand and manage the mental health of the employees ("Resources for Mental Health in the Workplace | Think Mental Health", 2017). The goal was to set up an active referral channel where the organization has the sufficient support to refer an employee for further counselling and help in the form of counselling sessions from actual therapists. Additionally, some of the framework supported by the initiative such as provision of a buddy system could be helpful in the handling and management of work-related stress. Cultural considerations for designing the programs The implementation of some of the measures is challenging in the context of mental wellness. This is because sometimes the referral programs call for ardent visit to psychologists and clinicians which many of the employees are not comfortable with most of the times. Sometimes are there are immigrants from different countries and nationalities possessing different cultural values and beliefs. This provides much deep-rooted existence to the stigmas surrounding mental health issues. Therefore, the executives need to deal with their subordinate employees with much compassion and patience instead of forcing them to avail the mental health services (Baer, 2015). The delta hotels in this regard organises a mental health awareness campaign to educate the employees and the management of the company regarding the causative factors of the same and the manner in which such issues can be handled. Research outcomes and measuring the effectiveness of the programs The workplace wellness initiatives undertaken by Fitbit was so successful that the plan was further made into a health package and distributed to fortune 500 companies for keeping their members active and healthy. Here, BP Canada propagated the idea of fortune where it asked its employees to walk or run at least one million steps in a year. The goal was to promote the mental and emotional wellness of the employees. In order to measure the outcomes of the programs on employee mental and emotional well being a survey was conducted where the employees were asked questions pertaining to their views on the provision of wearable technologies, regular health assessments along with counselling sessions in making their work less challenging and more productive. Some of the employees mentioned that some of the features of the wearable health trackers can act as additional mood enhancers where a reminder is set every 2 hours in the digital watches motivating the employees with positive quotes. Additionally, the survey revealed that implementation of mental health education in the office premises removes the fear and the anxieties in the mind of the employees regarding approachability issues (Kutcher et al., 2015). Developing and implementing a workplace mental health and wellness program For the implementation of a workplace mental health and wellness programs, a number of steps could be undertaken such as implementation of wearable technologies for assessment of regular health conditions of an employee. In this respect, the mental health and wellness program of a Canada based small-scale organization had been discussed. The EOLIO is an online total solutions provider helping people to control and enhance their online brand (Services, 2017). The organization here is small scale has a limited number of staff and employees. Therefore, the pressure of meeting the client demands and requirements are huge putting in a lot of pressure in the form of target and deadlines to the staff. Therefore, there is a need to provide additional support to the employees in the form of mental wellness programs. Previously, the organisation had in place the Employee assistance programs which were aimed at providing the employees with suitable solutions to the personal and emotional grievance faced by them which could affect their well being and workplace productivity in the long run. However, there are limitations in the delivery of such programs such as confidentiality issues where many employees do not want to indulge in or give out personal details. The involvement of the higher authorities and management can further help in the laying down of the principles and objectives. Goals and expected outcomes of the program In this respect, the EOLIO group organises fun-based activities every Tuesday within the office premises, which reduces the stress and anxiety levels of the employees. Additionally, the company organises a mandatory afternoon nap session for providing the employee with sufficient rest hours. Medical studies and evaluation have revealed that fewer sleep results in the accumulation of toxic proteins within the cerebral cortex which could often affect the memory and retention power in humans. As commented by Attridge, Herlihy Maiden (2013), insufficient sleep has often been found to result in Alzheimers or in extreme cases could lead to depression. The EOLIO group focuses on conducting the program throughout the year rather than on a one-time basis. Apart from the employees the program also includes the management and the higher authorities. Cultural component of a program The EOLIO group respects the cultural sentiments of its employees and believes in preserving them through its wellness programs and initiatives. The company organises fun-filled activities every Tuesday for uplifting the spirit of its employees. Sometimes community-specific activities are organised to exchange and propagate communal love and harmony. As commented by Bardoel et al. (2014), showing compassion and sympathy towards cultural feelings and sensitivity often reduces the feelings of isolation and neglect within an organizational setup. Effectiveness of the program The benefits of the program were analysed through some of the factors such as enhanced productivity at work, reduced rates of absenteeism and better team involvement. The implementation of the program resulted in the reducing the rates of employee turnover. The employees were found to be more satisfied and less miffed up in the context of dealing with heavy burden assignments. Additionally, the provision of performance bonus and incentives also acted as a motivating factor for the employees; motivating the employees to perform better and be appreciated. Conclusion It is important to figure out the vulnerable or the stress takers within the production team of a company. They could be helped with psychological counselling and emotional support to deal with the workload or burden that is taking a toll on their mental and physical health. Additionally, organising mental health awareness campaign can be instrumental in removing the stigma related to mental health issues within a corporate culture. References About Fitbit. (2017). Fitbit.com. Retrieved 4 December 2017, from https://www.fitbit.com/in/about Attridge, M., Herlihy, P. A., Maiden, R. P. (Eds.). (2013).The integration of employee assistance, work/life, and wellness services. Abingdon: Routledge, pp.25-63. Baer, R. A. (Ed.). (2015).Mindfulness-based treatment approaches: Clinician's guide to evidence base and applications. London: Academic Press, p.25. Bardoel, E. A., Pettit, T. M., De Cieri, H., McMillan, L. (2014). Employee resilience: an emerging challenge for HRM.Asia Pacific Journal of Human Resources,52(3), 279-297. Boksa, P., Joober, R., Kirmayer, L. J. (2015). Mental wellness in Canadas Aboriginal communities: striving toward reconciliation.Journal of psychiatry neuroscience: JPN,40(6), 363. Goetzel, R. Z., Henke, R. M., Tabrizi, M., Pelletier, K. R., Loeppke, R., Ballard, D. W., ... Serxner, S. (2014). Do workplace health promotion (wellness) programs work?.Journal of Occupational and Environmental Medicine,56(9), 927-934. Kutcher, S., Bagnell, A., Wei, Y. (2015). Mental health literacy in secondary schools: a Canadian approach.Child and adolescent psychiatric clinics of North America,24(2), 233-244. Michalak, E. E., Lane, K., Hole, R., Barnes, S. J., Khatri, N., Lapsley, S., ... Berk, M. (2015). Towards a better future for Canadians with bipolar disorder: principles and implementation of a community-based participatory research model.Engaged Scholar Journal: Community-Engaged Research, Teaching, and Learning,1(1), pp.25-58. Resources for Mental Health in the Workplace | Think Mental Health. (2017). ThinkMentalHealth.ca. Retrieved 4 December 2017, from https://thinkmentalhealth.ca/ Services, W. (2017). Workplace Mental Health. Wsps.ca. Retrieved 4 December 2017, from https://www.wsps.ca/Information-Resources/Topics/Mental-Health.aspx Wang, J., Patten, S. B., Lam, R. W., Attridge, M., Ho, K., Schmitz, N., ... Lashewicz, B. M. (2016). The effects of an e-mental health program and job coaching on the risk of major depression and productivity in Canadian male workers: protocol for a randomized controlled trial.JMIR research protocols,5(4), pp.125-325.

Ryanair Marketing Analysis

Introduction Companies conduct market research with an aim of improving on their competitiveness. This is essential for continued growth of such companies. In this regard, they analyse various aspects of service delivery and customer satisfaction as well as competitors. In so doing, they fast track their ability to perform effectively and efficiently in the market.Advertising We will write a custom report sample on Ryanair Marketing Analysis specifically for you for only $16.05 $11/page Learn More Airline industry is both competitive and challenging. The cost of fuel is ever rising. In addition, technological advances and innovation is constantly proving to be expensive to airline companies. This has put increased pressure on companies to perform. Moreover, customers are usually unpredictable even though they need quality services. Ryan Air, which is one of the most successful flight companies in the world, has had to work towards offering cheap quality flights to achieve customer satisfaction. It has employed several pricing techniques in order to satisfy the need of various groups of customers. This has enabled it to achieve high market penetration as well as perform fairly in a market that is highly competitive (Cadwalladr, 2012, p. 1). Ryanair Ryanair is a multinational airline company that was founded in 1985. Over the years, it has strengthened its presence all over the world with a mission of providing quality service in order to contribute to society. Having begun with just 25 employees, the company has sprung up and now boasts of 8500 employees. The company is in Ireland with its headquarters in Dublin. Ryan family founded the airline, which has since emerged as a world market leader. Ryan airline is considered the largest in the category of low cost airline throughout Europe. It runs nearly 1500 flights daily from around 51 bases. Its first cabin crew was only 5 ft. 2ins. This happened because of the small aircraft they b egun with in 1985. In 2011, it was estimated that Ryanair carried about 75 million passengers. It has routes in 28 countries with a connection of more than 168 destinations. Despite its low cost measures, the company is considered the most profitable in the world. This shows how consumers love to spend less for quality services. Moreover, the company’s economic policy has enabled it to achieve these impressive results despite news of heavy losses made by most airline industries in the world. This has made them the leaders in airline industry (Bachelor, 2012, p. 1).  Currently, they have opportunities in emerging markets such as Asia, South and Central America as well as Europe for cheap flights that are efficient and save on the cost of transport. The company boasts of about 300 aircrafts (Boeing 737-800). These are the newest aircrafts in Europe and most probably the world with just 2 years as their average age.Advertising Looking for report on business economics? Le t's see if we can help you! Get your first paper with 15% OFF Learn More In essence, opportunities are solid as they seek to venture into more regions as well as improve on the quality of service they provide. According to news polls, most customers across Europe and in other parts of the world are hoping that Ryanair would reach their destinations. This shows how the company has managed to be successful in planning and strategising for better results. The company has seen growth from a meagre 25 employees to thousands of them. This great achievement occurs in a market that struggles to sustain itself. Most companies are barely managing to pay their expenditure. Ryanair’s business model is highly successful. It should be followed by other airline industries that are struggling to sustain their employees. For instance, 2011 sent shockwaves across the world with rampant strikes by airline employees for better pay as well as massive cutbacks to help sustain the industry . Ryanair’s model is thus important in achieving sustainable airline activities (Edreams International Network, 2013, p. 1). Analysis of the business’s environment Market analysis aims at studying the dynamics and attractiveness of a given business environment within an identified industry. It primarily takes two separate forms. In the first form, investors use market analysis to oversee and analyse its growth curve in order to come up with investment decisions. In the second form, market analysis is a field of study employed by marketers to examine the market in target. Regional and urban economics is the field of studying real estate market analysis in regional and urban setup level. The following segment will look into the business environment of Ryanair (Casselman, 2011, p. 1). Ryanair has utilised its low cost model to achieve significant growth over the years. However, it has faced a number of problems in this regard. For instance, the media has accused it of cha rging extra charges on passengers due to on board charges. However, the company assured customers that they aim to encourage customer that do not carry luggage and do not need other services to pay the least possible amount. Moreover, charges that are alleged are optional since one can choose not to carry a language. Its low cost model has also brought renewed criticism on payment methods, which is alleged to place extra charges on customers (Tutor2u, 2012, p. 1). In addition, their employees have also faced a number of issues since their pay is less than that of other airline employees. This has brought controversy because they are also alleged to have convinced their employees not to join workers union. This is because employees are also allowed to buy shares in the company and thus give them an opportunity to contribute to the running of affairs at the company.Advertising We will write a custom report sample on Ryanair Marketing Analysis specifically for you for on ly $16.05 $11/page Learn More The company’s bargaining power has helped it spur growth as they trample their competitors in both cost and quality of services offered. Porter’s analysis gives a positive outlook on their ability to offer competitive advantage. This is attributed to their resource base, price service, and appeal to customers with the latest jets. A discussion of the company’s resources Ryanair has a customer base of about 75 million people. This is huge considering that it is a low cost airline. The low cost business model has enables it to move forward at a rapid rate. This is also attributed to Europe’s deregulation policy on aviation industry. The airline boasts of more than 300 aircrafts with connection to about 170 destinations. It had revenue of 4.325 billion euros in 2012 with an operating income of 683.2 million euros. Moreover, it had a net income of 374.6 million euros. Moreover, its assets were estimated at slightly more than 9 billion euros with equity of 3.308 billion euros. In addition, the company boasted of about 8400 employees in 2012. This shows a massive growth since its expansion in 1997 (Edreams International Network, 2013, p. 1). Threats that face Ryanair include upcoming competitors as well as increasing cost of flight operation. These include fuel costs, which are driving the cost of transport. Moreover, some customers feel that their relatively cheap prices would be related to quality, a notion that is false but can as well work against them. In this regard, they need to perform thorough tests of products before launching them to avoid such misgivings as those witnessed in the sticking accelerators.   Moreover, they should pursue technology in order to appeal to more customers through efficiency, reliability, and cost effectiveness. The SWOT analysis of Ryanair shows that a lot has been done to assure customers of their reliability due to series of success witnessed. In additio n, the company has been instrumental in evaluating its performance. Risk assessment techniques such as SWOT analysis show strength in economic policy, which has energised them to their current levels. This helps to improve a company’s competitiveness. Segmentation within the sector Airline sector has segmentations that have enables smooth conducting of activities. For instance, there are two major segmentations namely, are the low cost airline and the high cost airline. This ensures that airline choose to align with one of the industry’s segmentation to pursue their goals. For instance, there are passengers who would not want to spend on extra services provided onboard.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These group of passenger can pay very low amounts to travel to their destinations without incurring extra charges that are compulsory in high cost airlines. Moreover, they have the option of buying whatever they want as opposed to the other segment in which a standard fee is charged (Greenslade, 2013, p. 1). Segments targeted by Ryanair Airline industry deals with transport of people as well as goods. This is essential in effective safe transport of goods and services. Ryan air targets low cost passenger transport as part of its business model. It offers cheap services as compared to its counterparts such as EssyJets. Moreover, it uses the latest technology of jets in Boeing to spur its growth. However, it is important to note that challenges it faces in this line. Ryanair offers on board services at a cost. This is aimed at making these services optional for passengers to have lower costs of travel. In addition, the airline aims to provide customers with informational required expe dition of its services (Edreams International Network, 2013, p. 1). A discussion of how (or whether) these three elements are related to the business’s performance Market analysis helps in evaluating the market clients and ascertains the most viable courses of action necessary to enhance profitability and sales. Investors generally analyse numerical data, existing market patterns, and probable future patterns of a specific data in carrying out market analysis. They carefully analyse the price movement within a specific sector, events that may affect their commodities and the entire market trend. They may also investigate events like emerging technological discoveries, announced mergers, and profit predictions. The three elements stated above are crucial to the survival of any business model. For instance, airlines that offer low cost services must have enough resources to target numerous customers. This enables them to achieve their goals of high profits through the man custo mers. In essence, low cost model depend on numbers. In this regard, the relationship between these elements is clear in that a firm that chooses to go for low cost segment must have enough capital bases (resources) to get the numbers required for profitability. Moreover, business environment must also be conducive for such services to take place in a successful manner. Ryanair therefore prides itself in finding the unique model based on its resources and segment chosen. However, it is important to note that this has not gone easily as the company faces numerous customer relation issues pegged on their low costs. For instance, some quarters have accused them of paying employees meagre wages while others have accused them of evading tax. Overall, it is necessary to note that these elements are related and have to work together for a company to thrive in airline services as well as in most business sectors (Skyscanner, 2013, p. 1). Conclusion Ryanair has the largest base of customers i n low cost airline industry throughout the globe. This is attributed to the economic policy they adopted which has attracted more customers as well as retained their profitability levels. However, this has not come easy. The company has passed through periods of difficulties when accused of evading tax and charging extraneous services on ticketing, among others. Despite this, they have continued to expand. Currently they have over 300 fleets of aircrafts connecting more than 168 destinations. This is massive for a firm that started with barely 25 employees. Moreover, the challenging market rocked with ever-increasing cost of operation has done little to stop its success. Issues related to their employees have also rocked the news with workers union accusing them of exploitation of workers for higher profits. However, they have reiterated that their focus is to ensure employees own part of the company. Ryanair is a success story that relates the three elements of marketing namely bus iness environment, segment, and resources. These elements are essential in marketing and must work together for success. However, they still face other challenges. These include addressing of employee issues as well as the need to venture in emerging markets and consolidate their position in areas of establishment (Ryanair, 2013, p. 1) Reference List Bachelor, L., 2012, ‘Ryanair introduces extra booking fee.’ The Guardian, 29 November, http://www.guardian.co.uk/money/2012/nov/29/ryanair-introduces-extra-booking-fee. Cadwalladr, C., 2012, ‘Ryanair deserves a new name.’ The Guardian, 2 September, http://www.guardian.co.uk/commentisfree/2012/dec/02/ryanair-needs-a-new-rude-name. Casselman, B., 2011. Consumers’ Fears Hobble Economy, Jones Reprints, New York. Edreams International Network, 2013. Ryanair flights: Timetables, fares and book Ryanair, http://www.edreams.com/offers/flights/airline/FR/ryanair/. Greenslade, R., 2013, ‘Sunday Times apologis es and pays damages to Ryanair.’ The Guardian, 7 January, http://www.guardian.co.uk/media/greenslade. Ryanair, 2013. Cheap Flights: Book cheap flights to Europe with Ryanair, http://www.ryanair.com/en. Skyscanner, 2013. Ryanair flights, http://www.skyscanner.net/airline/airline-ryanair-fr.html. Tutor2u, 2012. Marketing: Pricing approaches and strategies, http://tutor2u.net/business/gcse/marketing_pricing_strategies.htm. This report on Ryanair Marketing Analysis was written and submitted by user Taraji Whitfield to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.