Business Man and Economics Case Study Example | Topics and Well Written Essays - 1250 words

Business Man and Economics - Case Study ExampleApple develops and sells in the flesh(predicate) computers, portable media players, mobile phones and computer softw ar and hardware. As of September 2007, the company operates 200 retail stores in five continents.Niche marketers presumably understand their customers inevitably so well that the customers willingly pay a premium 11 is a strategy that has worked for Harley Davidson and the financials of its custom bikes market segment, the leader in grossing racy sales volume at premium prices substantiates the fact. The following strategies must be implemented by Harley to maximize its lucrativeness by bringing in more specialization in its core competency and niche markets.Since Harleys high end custom bikes command as much as 50% of the market share, this denotes that competitive forces are not a threat and thus Harley must concentrate more on organism a customer centered company. By monitoring customer needs, it can decide which c ustomer groups and emerging needs are the most important to serve, given its resources and objectives 12. The USP that differentiates Harley from all its competitors is its much sought after brand nature and a very high degree of brand awareness that commands a premium even in the resale market.The Custom Vehicle Operation (CVO) can be further be strengthened by increase vertical shaped markets to the current price and engine range simply by re-directing the focus from being a single segment concentration whereby through concentrated marketing, the firm gains a strong friendship of the segments needs and achieves a strong market presence 13, Harley can upgrade the program to be a selective specialization where a firm selects a number of segments, each objectively attractive and appropriate. on that point may be little or no synergy between the segments, but each promises to be a money maker 14, there can be many segments vying for the same product quite a than multiple players w ithin a single segment and also by introducing differentiated marketing found on product attributes.Harleys 2005 model-year-line-up includes 32 models of touring and custom heavy weight motorcycles, a strategy that focuses mainly on increased prices based on increased demand created by limited